Yihe Develops New Salmon Marinades, Rubs

June 1, 2014

Yihe Corp. is developing eight to 10 new salmon marinades and dry rubs for an expanding product line.
The Pasadena, Calif.-based company is finalizing several flavor profiles including honey lemon glaze, honey glaze, lime & chipotle glaze, garlic herb, garlic chipotle, Asian teriyaki, sweet chili, BBQ and Chicago steak rub.

“Capitalizing on the popularity of salmon and leveraging Yihe’s dominant raw material sourcing capabilities, we are moving forward with an expanded line of marinated and spiced salmon products that meet our consumers’ and customers’ needs. The objective is to keep salmon offerings on the creative edge, and drive additional repeat purchases,” said Steven Chen, Yihe’s president and CEO.

“It is critical that we offer products that are aligned with consumer taste and flavor profiles. We will continue to innovate our product offerings to meet consumers’ needs and evolve our business model to ensure stability and long-term success for our customers.”

Yihe has also strengthened its partnership with cold storage provider Preferred Freezer Service and has contracted for logistics services out of Preferred’s facility in Linden, N.J.

“The combination of Preferred’s unquestionable reliability and national relationships with retailers, coupled with Yihe’s strength in quality and direct-from-plant competitive pricing results in a best-in-class supply solution for our customers,” added Chen. Yihe already works with Preferred operations in Virginia and California.