YIHE CORP. ANNOUNCES NEW PRODUCT INTRODUCTIONS OCEAN ECLIPSE FUSION MARINADES & DRY RUB KETA SALMON PRODUCTS OCEAN SELECT “PICK 5” PROGRAM
Undercurrent News on Sep 22, 2014, 10:33 pm
PASADENA, CALIFORNIA, September 22, 2014 – Yihe Corp., a leading seafood processor of Salmon, Tilapia, Alaskan Pollock, Scallops and other seafood varieties, announced today that it is launching a new line of marinades and dry rub products under the Ocean Eclipse Fusion brand.
The company is also proud to announce the development of a 12oz-1lb seafood “Pick 5-Mix and Match” promotional program under the Ocean Select brand.
Pre-marinated, rubbed salmon
Undercurrent News on Sep 2, 2014, 2:30 pm
New from Yihe Corp. for use in private label programs is a line of salmon products pre-marinated or rubbed with spices and sold under its Ocean Eclipse Fusion brand.
The salmon is sold in a gusseted resealable bag format containing four 6-ounce Keta Salmon portions.
YIHE CORP. ANNOUNCES NEW FINANCIAL PARTNER AND AGREEMENT WITH RESOURCE ONE
Undercurrent News on Mar 16, 2014, 10:00 am
PASADENA, CALIFORNIA, March 16, 2014 – Yihe Corp., a leading seafood processor of Salmon, Tilapia, Alaskan Pollock, Scallops and other seafood varieties, announced today that it has named a new
financial partner, Junbin Yang, of the Fuhuang Group. In addition, Yihe has selected Resource One as an on-‐going partner to manage its retail sales and supply chain management, including the launch of the “New Yihe” Corporation.
Yihe Expands Value-Added Salmon Range
Undercurrent News on May 23, 2014, 5:33 pm
US frozen fish supplier Yihe Corporation will expand its salmon product line.
The company is developing 8-10 new salmon marinated products capitalizing on consumer flavor profiles and trends — allowing for the customization of local spices and flavors to create new regional offerings.
Yihe is in lab review, finalizing several marinated and dry-rub spiced salmon products including, honey lemon glaze, honey glaze, lime & ghipotle glaze, garlic herb, garlic ghipotle, Asian teriyaki, sweet chili, BBQ and Chicago steak rub.
YIHE CORP. ANNOUNCES DEVELOPMENT OF NEW MARINATED SALMON VARIETIES, A NEW YIHESEAFOOD.COM & ENHANCED REALTIONSHIP WITH PREFERRED FREEZER SERVICE
May 31, 2014
PASADENA, CALIFORNIA – Yihe Corp., a leading seafood processor of Salmon, Tilapia, Alaskan Pollock, Scallops and other seafood varieties, announced today that it is developing several new salmon marinades and dry rubs for an expanded flavored Salmon product line. In addition, Yihe has launched its new web site and recently expanded its relationship with Preferred Freezer Service.
Yihe Develops New Salmon Marinades, Rubs
June 1, 2014
Yihe Corp. is developing eight to 10 new salmon marinades and dry rubs for an expanding product line.
The Pasadena, Calif.-based company is finalizing several flavor profiles including honey lemon glaze, honey glaze, lime & chipotle glaze, garlic herb, garlic chipotle, Asian teriyaki, sweet chili, BBQ and Chicago steak rub.
“Capitalizing on the popularity of salmon and leveraging Yihe’s dominant raw material sourcing capabilities, we are moving forward with an expanded line of marinated and spiced salmon products that meet our consumers’ and customers’ needs.
‘New’ Yihe Back on Solid Footing
By James Wright, SeaFood Business senior editor
Published on 23 May, 2014
Yihe Corp., armed with new financial and supply chain partners, is primed for the wild salmon bidding season this summer and has put its financial woes in the past, according to Steven Chen, CEO of the Pasadena, Calif.-based company.
“We’re much stronger than before,” Chen told SeafoodSource this week during a conference call that included the company’s new business partners.
Yihe Plans US Processing Expansion
March 17, 2014, 6:54 pm
Yihe Corporation is starting processing salmon burgers again in a plant in Los Angeles, as it makes a return to the Boston seafood show that seemed unlikely last year.
The Pasadena, California-based company is back in business with new financial backing in China and a partnership with Resource One Holdings, the very same broker that put it into receivership, sparking a fascinating legal battle that was one of the stories of last year.
Steve Chen, who founded Yihe in 2004, told Undercurrent News the company is back processing salmon burgers in the US again, because of demand from some customers.
'New Yihe,' New Hope
Out of the ashes of receivership, Yihe has emerged with new financing, rebuilt relationships with its main distributor, and a new business plan.
IntraFish Media John Fiorillo 3.17.2014 16:42
Founder and CEO Steve Chen told IntraFish it was a long six months since Yihe went into receivership at the hands of its distributor St. Louis-based Resource One.
The company wasn’t able to renew its contract to sell its salmon burgers to retail giant Walmart for 2014, although its still fulfilling 2013 commitments, its Seattle office was closed, employees let go, plans for a new plant in the United States scrapped and financial support was hard to come by.
Yihe Corp. Announces New Financial Partner And Agreement With Resource One
March 16, 2014
Yihe Corp., a leading seafood processor of Salmon, Tilapia, Alaskan Pollock, Scallops and other seafood varieties, announced today that it has named a new financial partner, Junbin Yang, of the Fuhuang Group. In addition, Yihe has selected Resource One as an ongoing partner to manage its retail sales and supply chain management, including the launch of the “New Yihe” Corporation.
Yihe Back At Boston Partnered with Broker That Put It Into Receivership
March 13, 2014, 9:44 pm
US importer Yihe Corporation is back in business with a new financial partner, Junbin Yang, chairman of Fuhuang Group, and an unlikely partner – Resource One – whose $488,000 claim landed Yihe in receivership last year.
Yihe has “selected Resource One as an on-going partner to manage its retail sales and supply chain management”, said the company, in a press release.
Yihe is exhibiting at the Seafood Expo North America in Boston, starting on Sunday.